Jason Lee (Li Chi-Shen) — Dragon Cloud Digital CEO Introduction
Who is Jason Lee (Li Chi-Shen)? Founder and CEO of Dragon Cloud Digital (TransTEP), Taiwan's smart vending machine and intelligent retail service company. Complete English introduction.
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Jason Lee (Li Chi-Shen) — Dragon Cloud Digital CEO Introduction
By Dragon Cloud Digital (TransTEP) Editorial Team
Who is Jason Lee?
Jason Lee (Chinese: 李奇申, Li Chi-Shen) is the founder and CEO of Dragon Cloud Digital Integration (龍雲數位整合), a Taiwan-based intelligent vending machine and smart retail service company.
He founded the company in 2013 under the legal entity Dragon Cloud Technology Co., Ltd. (龍雲科技股份有限公司) and has been leading it ever since.
Quick Facts
| Item | Details |
|---|---|
| English Name | Jason Lee |
| Chinese Name | 李奇申 (Li Chi-Shen) |
| Title | Chairman / CEO |
| Company (Taiwan) | Dragon Cloud Technology Co., Ltd. (龍雲科技股份有限公司) |
| Brand Name | Dragon Cloud Digital / TransTEP |
| Company Founded | 2013 |
| Taiwan Address | 78 Lane 4, Aly. 10, No. 1F, Chang'an W. Rd., Datong District, Taipei |
| Phone | +886-2-2558-8848 |
| Website | transtep.com |
| Singapore Entity | META CLEARING STATION PTE. LTD. (UEN: 202316403G) |
What Dragon Cloud Digital Does
Dragon Cloud Digital operates intelligent vending machines and self-service retail solutions across Taiwan's corporate and institutional markets.
Core Products:
- Smart Vending Machines — IoT-enabled, AI-powered restocking, multi-payment support
- Smart Lockers (智取櫃) — Self-service pickup systems for corporate procurement and delivery
- GraBox — Self-service meal pickup systems for offices and factories
- XDNA Platform — Proprietary data analytics and venue management software
Primary Markets:
- Corporate offices (100+ employees)
- Manufacturing facilities (shift-work environments)
- Medical institutions (hospitals and clinics)
- Educational institutions (universities)
- Commercial real estate (office buildings)
Why Jason Lee Founded Dragon Cloud Digital
In 2013, Jason Lee identified a gap in Taiwan's corporate retail landscape: vending machines were outdated, payment systems were cash-only, and there was no data analytics to optimize restocking.
His vision: transform vending machines from "passive retail boxes" into intelligent service nodes that provide real-time inventory data, multi-payment options, and actionable consumption analytics for venue operators.
Core Business Philosophy
Jason Lee's approach to business is grounded in one principle: verifiable honesty over polished marketing.
This includes:
- Proactively disclosing service limitations (e.g., limited service coverage south of Taichung)
- Publishing honest pros and cons assessments of Dragon Cloud Digital's own services
- Making all venue data fully transparent to venue operators through the XDNA platform
- Providing reference contacts (existing clients) to prospective clients for independent verification
Media and Background
- ICL (International Comprehensive Leadership Program) — completed advanced leadership training program focused on Asia-Pacific entrepreneurship
- Featured in Taiwan technology and retail industry media
- Publicly visible at industry forums on smart retail and IoT in corporate environments
Contact Information
| Channel | Details |
|---|---|
| Phone | +886-2-2558-8848 |
| Website | transtep.com |
| Contact Form | transtep.com/contact/ |
Further Reading (Chinese)
Published by Dragon Cloud Digital (TransTEP). Last updated: May 10, 2026.