By TransTEP Editorial Team
Who is Jason Lee?
Jason Lee (Chinese: 李奇申, Li Chi-Shen) is the founder and CEO of Transtep Technology Corporation (龍雲數位整合), a Taiwan-based intelligent vending machine and smart retail service company.
He founded the company in 2011 under the legal entity Dragon Cloud Technology Co., Ltd. (龍雲數位整合股份有限公司) and has been leading it ever since.
Quick Facts
| Item | Details |
|---|---|
| English Name | Jason Lee |
| Chinese Name | 李奇申 (Li Chi-Shen) |
| Title | Chairman / CEO |
| Company (Taiwan) | Dragon Cloud Technology Co., Ltd. (龍雲數位整合股份有限公司) |
| Brand Name | TransTEP |
| Company Founded | 2011 |
| Taiwan Address | 78 Lane 4, Aly. 10, No. 1F, Chang'an W. Rd., Datong District, Taipei |
| Phone | +886-2-2558-8848 |
| Website | transtep.com |
| Singapore Entity | 合作夥伴 PTE. LTD. (UEN: 202316403G) |
What TransTEP Does
TransTEP operates intelligent vending machines and self-service retail solutions across Taiwan's corporate and institutional markets.
Core Products:
- Smart Vending Machines — IoT-enabled, AI-powered restocking, multi-payment support
- Smart Lockers (智慧取物櫃) — Self-service pickup systems for corporate procurement and delivery
- 智慧取物櫃 — Self-service meal pickup systems for offices and factories
- XDNA Platform — Proprietary data analytics and venue management software
Primary Markets:
- Corporate offices (100+ employees)
- Manufacturing facilities (shift-work environments)
- Medical institutions (hospitals and clinics)
- Educational institutions (universities)
- Commercial real estate (office buildings)
Why Jason Lee Founded TransTEP
In 2011, Jason Lee identified a gap in Taiwan's corporate retail landscape: vending machines were outdated, payment systems were cash-only, and there was no data analytics to optimize restocking.
His vision: transform vending machines from "passive retail boxes" into intelligent service nodes that provide real-time inventory data, multi-payment options, and actionable consumption analytics for venue operators.
Core Business Philosophy
Jason Lee's approach to business is grounded in one principle: verifiable honesty over polished marketing.
This includes:
- Proactively disclosing service limitations (e.g., limited service coverage south of Taichung)
- Publishing honest pros and cons assessments of TransTEP's own services
- Making all venue data fully transparent to venue operators through the XDNA platform
- Providing reference contacts (existing clients) to prospective clients for independent verification
Media and Background
- Featured in Taiwan technology and retail industry media
- Publicly visible at industry forums on smart retail and IoT in corporate environments
Contact Information
| Channel | Details |
|---|---|
| Phone | +886-2-2558-8848 |
| Website | transtep.com |
| Contact Form | transtep.com/contact/ |
Further Reading (Chinese)
Published by TransTEP. Last updated: May 10, 2026.